A superb website is both visually beautiful and useful. Just like trends in other industries, web design trends come and go, so it’s critical to remain on top of the dos and don’ts of website design if you want to leave a positive impression. Your business can benefit by developing a memorable experience and raising conversion rates by optimizing your website design Scottsdale to engage today’s consumers.
If you’re a web designer, staying up to date on design trends will help you meet the demands of your most picky clients on the first try rather than the fifth. Here are some important 2023 web design trends that we believe will continue into the next year.
Motion Design Trends
The biggest change we’ve seen is a move towards designs that include motion in some way. Active design elements are a terrific way to grab visitors’ attention and pique their curiosity. There are many different methods to incorporate them into your website, so you’re sure to find something useful and enjoyable to use.
✅ Scrolling Effects
When a user scrolls up or down a website, there is motion on the page thanks to scrolling effects. Examples include background pictures that progressively change or evolve as the user travels across the website or text styles and colors that alter.
✅ Animated Illustrations
Some websites utilise graphics to inform visitors or pique their curiosity. A responsive animation will start as the user moves their cursor over an image, making the website more dynamic and engaging for the reader. Imagine, for instance, a notification indicator in the form of a bell that chimes when the cursor passes over it.
In contrast to pictures, cinemagraphs have a few minute pieces that move and loop. A static black-and-white image of a junction might be used as an illustration, but with the traffic light’s colors animated to repeatedly cycle through red, yellow, and green.
✅ Animated Cursors
As the pointer wanders across the screen, designers are increasingly adding entertaining and fascinating elements. When you click on particular material, the cursor’s appearance may completely change or it may have a whimsical design, like an animal or item. A trailing pattern, design, or color may appear as the cursor glides across the screen on some websites.
With a few mouse clicks or the addition of a few lines of code, video can be easily integrated on any website. Having video elements on your website is a certain method to captivate visitors, whether they are connected as pop-ups, used to draw attention to the hero page, or played continually on a loop.
✅ Kinetic Typography
With the growing popularity of text in motion, web designers have developed a variety of techniques for making this crucial component fascinating and compelling. The term “kinetic typography” refers to a style of design that uses text banners that move across the screen, headings that appear when a web page is opened off-screen, and moving section labels to highlight a specific location.
There are more prevalent text-related website design trends in the online world besides kinetic typography. Since more millennials are now in charge of design, we presume that typography is experiencing a resurgence. After all, millennials were the generation that used Microsoft Word’s text effects to put off writing essays in school.
✅ Thin Serif Fonts
Thick, bold serif-type fonts were once the standard, but more and more companies are moving toward the sophisticated look of a thinner serif.
✅ Horizontal and Vertical Text
Combining horizontal text and vertical text elements can create an unorthodox look that adds dimension to a web page.
✅ Overlapping Text and Images
Text that overlaps a portion of a larger image adds a layer of style to your web page, as well as fully maximizing the available space. Web designers can customize the size, font and color of the text to best coordinate with the chosen image or images.
✅ Typographic Hero
Hero pages typically feature a sizable, arresting image on a website’s home page. It is typically intended to be the first thing a visitor sees when the site opens. This style is being phased out in favor of a more straightforward appearance that uses a large, strong typeface to draw attention, much like the headline of a newspaper.
✅ Retro Typography
Retro-style lettering from the 1960s and 1990s is making a comeback, inspiring nostalgic sentiment and good vibes. Text of this type is usually used for short headers and accompanied by similarly styled content on the rest of the site.
Revival of Retro Styles
Typography is just one aspect of the retro style trend that’s being revived in modern-day web design.
✅ Art Deco
Art deco was initially popularized in the 1920s and 1930s, most famously in the visual arts and architecture. It features strong lines, geometric patterns and zig zags, and was traditionally associated with glamour, a high level of craftsmanship and cultural progress.
✅ Memphis Design
Memphis design is a term for a vivid, multicolored aesthetic that gained popularity in the 1980s. Memphis design is known for its use of a wide variety of hues, patterns, and shapes. These components are then put together in an unconventional but attractive arrangement that aims to subtly subvert the notion of “normal” appearances.
A design trend from the 1950s and 1970s is brutalism. This style is blocky, austere, and simple in look with lots of white space that helps highlight functionality. We anticipate the emergence of a more subdued version of brutalism in 2023, which will combine with the softer aspects of minimalism to produce a delicate but nevertheless striking design.
Visual design is important, but web creators in 2023 should also prioritize the function and accessibility of sites to ensure maximum traffic and conversion.
✅ Prioritizing Download Speeds
More than half of smartphone users will leave a website if it takes longer than three seconds to load, according to a Google study. Providing lightning-fast download speeds will improve the user experience, motivate visitors to stay on your site, and boost your chances of making sales.
✅ Content Loading
A website can either load in its entirety upon arrival, or only load the content the client is accessing—also called smart or lazy loading. By using smart loading, it is possible for a company website to run faster and more efficiently than non-smart loading competitors.
✅ Individualized Content
Utilizing user data trends and location services can help web developers create a more personalized online experience for a consumer base, thus increasing the company’s conversion potential.
✅ Accessibility and Availability
The need for producing digital material that is useable and accessible to all users is growing. For instance, it’s crucial to take into account accommodations for neurodiverse people, people with disabilities, and those with visual or aural impairments while building a website.
✅ Thumb-Friendly Mobile Navigation
It is essential to optimise webpages for mobile use. Mobile devices accounted for 62% of all internet traffic in 2022, so it is imperative that key website components are easily accessible to users’ thumbs.