If you manage Facebook ads in the Special Ad category, you need to be aware this: Facebook special Ad Audiences are disappearing. In this article, we’ll provide some insight into their purpose, what the timeline is to get rid of them and what you could take to replace them. Here’s a link where you can buy Instagram followers: https://richeetech.com.ng/tech-news/3-best-sites-to-buy-instagram-followers-nigeria-real-and-active/.
Let’s go…
What Are They?
Special Ad Audiences can only be pertinent to advertisers advertising a Special Ad category. Particular Ad Categories are sensitive subjects that need to be adapted to rules. It is recommended to declare a special Ad Category when creating your campaign. The campaign is the base of your Facebook advertisement. It is here that you’ll establish an objective for your advertising which is the goal you’d like your advertisement to achieve. achieve. Click on the words to see the full description.
Facebook Special Ad Categoriese
If you are announcing ads on credit, housing, employment, and social issues, as well as for elections or political issues You must declare that. If you declare it the declaration, your options will be altered to stop you from breaking specific rules. Or If you don’t declare a special Ad Category in order to circumvent the restrictions, you could be rejected ads and possibly your account being shut down. Once you have declared a Special Advertising Category, you can designate a specific Ad Audience to target.
Special Ad Audience
Special Ad Audiences work very similar to Lookalike Audiences (you cannot make use of Lookalike Audiences for promoting the Special Ad Category) in that they let you create an audience that is similar to people in an audience of people near to you.
Facebook Special Ad Audiences
The differentiator is that a special Ad Audience is modified to meet the restrictions of the Special Ad category. It doesn’t make use of information such as gender, age, or demographics, behavior patterns or even interests.
Deprecation Timeline
Naturally Special Ad Audiences will be being removed because of the settlement agreement Meta has reached with HUD. Although this will affect the housing market, Facebook will be removing Special Ad Audiences from every Special Ad Category.
The following timeline is from Meta concerning the removal of the Special Audience
October 12th 2022: Special advertising audiences will not be available to use to create new ads across Ads Manager and the API. Following this time, the affected ad setAn an ad set is an Facebook ads grouping, where settings such as targeting and scheduling, optimization and location can be determined.Click the word for the complete description. The set may be temporarily paused to allow delivery. In order to resume the delivery of suspended ad sets, you’ll be required to upgrade them to eliminate the Special Audiences.
Like many changes, this could be a rollout since I’m still able create Special Ad Audiences in Ads Manager as of now. According to this timeline it is not possible to allowed to utilize Special Ad Audiences for new ads through the API from September 13 until Ads Manager on the 12th of October. If you’re running ads currently that target Special Ad Audiences, they’ll be in operation until the 12th of October. Then the ads will stop.
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What Should You Do Instead?
If you decide to pivot now or keep waiting until Special Ad Audiences are gone Start preparing now. What do you need to do? Facebook isn’t very helpful on this particular issue. Their suggestion includes “exploring broader targeting options.”
I don’t have ads that promote Special Ad Categories, so I’m not able to speak about their effectiveness or the losses that occur in the event they disappear. However, I’ve received feedback from people who use Special Ad Audiences and have experienced positive results using these types of ads.
The issue, of course, the issue is that you have a limited choice. While Facebook’s suggestions of exploring more targeting options seem inadequate, however, I’m not able to offer additional advice on this. You can’t use Lookalike Audiences. It is possible to continue exploring the types of interests and behaviors which are accessible when using Specific Ad Category. It is possible to go completely expansive without focusing on interests and actions. But, that’s basically it. One question I have is whether you’ll be advertising under a Special Ad Category, or just in certain situations. A case I’ve heard of is one that is associated with the car dealership. The business of the dealership isn’t an Special Ad category however the credit component is. It is possible that they will create more targeted ads if credit isn’t a part of the overall experience.
Your Turn
Do you run ads promoting Special Ad Categories? What else can you opt to do instead of using the Special Audiences?
