Online marketing has become extremely popular in the past four years and during this time, Google AdWords has been the most popular online marketing tool among advertisers. AdWords is still the dominant player, but the rise of social networking site Facebook has opened up an alternative option for online advertisers. This is done through Facebook ad marketing.
Facebook may still be fairly young in the world of online marketing, but many advertisers have already been impressed with the ROI they received after running ads on Facebook.
What makes Facebook ad marketing more ideal than Google AdWords?
1. Less competition
Facebook is generally known as a social networking site, and recently advertisers have taken advantage of the site’s potential as an online marketing tool. If you start posting your ads now, you can definitely expect less competition from Google.
In recent years, Google’s population has already grown. Some advertisers have expressed their discomfort with Google AdWords’ rising cost per click due to strict rules and high competition. You won’t be experiencing this struggle with Facebook, at least not yet.
2. Accurate targeting
Unlike AdWords, most of Facebook remains a social network. While users don’t actually go to Facebook to search for products, advertisers can take advantage of Facebook’s ability to target their ads based on user demographics and location data. This data can be used to target ads to Facebook users who have the same age, location or interests that you targeted when you created that ad.
The result is a more accurate list of leads than AdWords’ extensive but uncertain list of potential customers.
3. Use of images
Who wouldn’t be tempted by ads that include images versus plain, plain text ads? Advertisers can add images to their Facebook Ads Perth that aren’t available in Google AdWords. Images have always proven to be an effective way to get people interested in finding out what is really in a product.
4. More user impressions
Facebook gets about 39 billion impressions every month, so it really proves how big the audience is on the site. That estimate is said to be about five times that of Google. While Facebook’s user base is growing rapidly, there are still some advertisers on board. This can only mean more ideal leads that you can eventually convert into sales.
The value of Facebook advertising for online business owner
Facebook Advertising provides an easy and effective new way of marketing online for online advertisers from various industries such as hotels, travel, food, beverages, automotive, music, beauty and fashion, software, designer brands and more! Advertisers using Facebook Ads, the latest trend in online advertising and sales conversion, have proven successful in many industries, as Facebook ads have helped online business owners engage with their consumers in a more meaningful way for longer!
Facebook’s Sean explained what makes its ads a truly targeted platform for marketers: “We know we’re going to see a person the next day or the day after,” which is a completely different approach to SEM , which usually depends on it. – Miracle type searches hit by people searching for a product or service on the internet.
The advanced targeted marketing information available to advertisers by examining the profiles of Facebook users who are interested in specific products or services performed by an online business owner allows them to target and engage with Facebook users in which No. Most have well-developed profiles and well. -Defined interests. Through groups, causes or likes posted on different Facebook pages.
This research on target consumers available on Facebook will help you convert customer clicks using Facebook ads more successfully and faster than Adwords!
How to Use Facebook Ads – Tips for Online Business Owners
Facebook Ads works on an auction system and is similar to AdWords. As an online advertiser, you can bid on keywords within your maximum daily budget or choose a CPM-based bid type for display ads. Depending on its contextual relevance, your ad will appear in different places on Facebook, such as in the news selected by members, in the sidebar of the page they clicked, on the top or bottom page of a photo album, and so on.
Since you, as an advertiser, can choose your target audience on Facebook, you can choose broad or narrow (specific) search criteria for your target market, just like a certain pants dealer did! Bonobos chose keywords like Cubs, Baseball, Chicago Cubs (their product was blue pants with a white belt and name tag retailing for $210) and they chose people in Illinois in a certain age group chosen by their Facebook.